Does Your Homepage Uncork the Best Impression?

We all know that there’s no place like home. So, is your website homepage the kind of destination your customers and potential customers want to visit more than once? Visit it now, and ask yourself the following questions.

 

Does it properly convey the essence of your brand and encourage people to be part of your unique experience?

 

Does your homepage make acquiring your wines a simple act, or an advanced placement test? How easy is it for customers to find out what’s new, what’s on sale, what’s being featured? Can people easily view your current event lineup and buy tickets?

 

Make sure that your homepage encourages streamlined, hassle-free access to every revenue aspect of your business. After all, that’s the bottom line for its existence.

 

No matter what the original reason for their visit, you want them to at a minimum sign up for your mailing list.

 

Remember, you only get one chance to make a good first impression. Put as much thought into your homepage as you do your proprietary blend. It’s your billboard on the Internet.

 

Here are some ideas for what your home page should prominently include:

 

  • Featured wines – Every winery should always offer a focal point for shoppers on the homepage. This can be new releases, customer favorites or recent award winners, or a mix of all three. Make it obvious. Don’t expect customers to hunt down for this information. Awards and scores are big news for customers, so if you’ve got ‘em, flaunt ‘em! The “Feature” part of your homepage is critical to focus attention. Perhaps they came to your website to check out an event: grab their attention right away and tell them about the latest award or score and make them want to buy.
  • Make it easy to purchase – Customers should be able to make one click and purchase any of your featured wine easily, without being forced to register, to login or to create an account. Always include pricing information, and display member pricing to encourage membership. Club members should always be able to see their discounts quickly and easily, and have the option to login to view their past orders. Bottom line: never force a visitor to login to make a sale.
  • Events – Always promote upcoming events and sell tickets. Make sure past events automatically fall off the page and are no longer showing, as it makes you look like nobody is paying attention. Show member pricing for events, encouraging them to take advantage of their special status.
  • Member specials – Promote your wine club prominently. Present in simple bullet point format the members benefits and make it easy to sign up. Offer an extra on the spot incentive to become a member.
  • Hours of operation – Make sure your customers can instantly see when you are open, and whether you accept appointments for off-hours visits. Don’t make visitors click to get this information.
  • Contact– Your phone number and address, along with hours of operation, should be prominently displayed on the homepage.
  • Tell your story – Create a small teaser that states what makes you special. Give a glimpse into your history. Link to the details, but give visitors a reason to dig deeper.
  • News – Use a brief summary of news items to let your visitors know what is going on, along with reviews and any press mentions. These should ideally be automatically pulled in from your social media accounts to avoid having to make updates in multiple locations.
  • Keep in touch – Encourage every visitor to sign up for your newsletter. Every email address you collect is a possible future wine or event ticket sale.

 

Want some help in remodeling your homepage? Get in touch with Vines OS to schedule a demo or consultation. Call Jules at 408.705.4111 x 101, or email: jules@vinesos.com.

Four Signs Your Shopping Cart Is Costing You Money

When was the last time you tried to use your own website to purchase wine from a smartphone? How easy is your shopping cart to use? Do you know if your site is mobile-friendly?

Here are four sure signs that your website may be leaving money on the table:

1. Do you force guests to create an account (big hassle) or require them to login in order to buy your wine? Bad for business. Many shoppers don’t want to be that intimate with you. They just want to make a purchase and move on.

Research shows that up to 75% of users will abandon a cart if forced to register or login while making a purchase. In another study, online purchases increased by as much as 45% when forced registration was removed.

2. Do you automatically recognize valuable Club Members when they arrive at your storefront? Do you instantly provide them with their discounts so they can easily see how much they will save on each purchase? If not, you’re losing sales, for sure.

3. Do you automatically upsell the benefits of your Wine Club during the checkout process? Making a sale is great: gaining a Club Member is even better. Guests should be able to clearly see the Club Member prices and be told precisely how much they would save on the order they are submitting, e.g., “Members would save $18 on this order.” Further, guests should be able to join the Club easily, without ever leaving the checkout page. 

4. Is your site optimized for mobile devices? Most millennials don’t have desktops: they use their smartphones for everything. More and more ecommerce is moving to mobile platforms. Have you tried buying your own wine on your mobile phone, or finding or calling your winery from the mobile web page? Take a moment to do so and experience your site for yourself.

Call or visit Vines OS today and learn how we can increase the effectiveness of your storefront with our unique customer-friendly shopping cart and wine club tools.  

vinesos.com 

408.705.4111

Google dropped rankings of non-mobile sites. How’s yours? Here’s how to check.

Today’s uber-competitive online marketplace is being very clearly defined by its leaders—like Google. Recently, Google changed its search results practices to favor mobile-friendly websites.

What do these changes mean for your website? To begin with, it means those top rankings that your site has achieved prior to Google’s new practices will no longer be there for you, unless your site is optimized for mobile viewing and functionality.

It also means that the method in which your customers found you yesterday may not work today.

WebCraft, the proprietary developers of the Vines OS platform for wineries, can help.

Being mobile-friendly is much more than existing passively on the Web. Mobile-friendly websites offer quick access from any device, top search results visibility, and intuitively-designed calls to action.

The importance of making sure your website is aligned with Google’s newly revamped search results algorithms is discussed in this recent Bloomberg article, Google Opens Door to Mobilegeddon by Changing Search Results.

Find out this moment how your current website stacks up. Use Google’s mobile friendly testing tool  to see if your site passes the test. If it doesn’t, call WebCraft today. We can re-design your current site to make it mobile-friendly and ensure that it continues to achieve optimum search results, anytime, anywhere, from any device.

If it doesn’t, call WebCraft today at 408-705-4111. We can re-design your current site to make it mobile-friendly and ensure that it continues to achieve optimum search results, anytime, anywhere, from any device.

Web Search + Design is now WebCraft!

WebCraft Web Design Agency Los Gatos, CA

Web Search + Design LLC, proprietary developer of the Vines OS platform for wineries, has been taking website design and online marketing to a new level for businesses across a variety of industry segments since its creation in 2002. 

Recently, we decided that with our new emphasis on cutting edge tools that optimizemobile responsiveness and online search results, we deserve a new brand name—a name that embodies individualized, hand-crafted websites that go anywhere and do anything, for both business owners and potential customers, from any device.

This is WebCraft.

Business practices evolve, and that includes the business of helping other businesses grow and sustain long term success. We look forward to continuing to help your business thrive. 

Warm regards,
Jules

P.S.: Check out our new site and see for yourself what we’re up to at WebCraft

 

Is your winery website as palatable as your wine?

You aim to produce the highest quality wines possible to please your customers, but can you say the same about your website eCommerce offering? How many half-completed online transactions have been discarded due to a poor quality user experience?

Wineries are quite literally pouring opportunities for lucrative online Direct to Consumer sales down the drain. Additional revenue from an ecommerce DTC strategy can be developed, but only if your solution can effectively engage, generate and retain customer loyalty. How does yours stack up?

Mobile commerce grew 17% in November 2014 from the previous year (source: Comscore) as consumers increasingly use their smart phones to make purchases. The ubiquitous mobile device is evolving and your online content and shopping cart needs to respond seamlessly to a variety of devices. A clear and responsive website that can handle both a desktop as well as a mobile purchase is fast becoming an essential part of the overall customer user experience. Does your website look as good on a mobile device as a laptop? It can if it has been designed to go ‘beyond responsive’ with ‘Click to Call’ and ‘Find Us’ features, as well as the easy to read, thumb-friendly mobile design.

Offering a simple, single page checkout experience with the option to become a club member before making a purchase is just one of the many features offered by the Vines OS. Just as you do in the tasting room when guests are purchasing, you want to show them the member savings and benefits, and make it easy and painless for them to join.

Your website and eCommerce offering is a reflection of your wine: give it the attention and exposure it deserves.

Learn More About Vines OS

Vines OS is an all-in-one eCommerce solution designed exclusively for wineries. Vines OS makes it easy for you to manage your website content, online sales, wine clubs, members and customers, events and much more. Find out more at vinesos.com or schedule a demo at info@vinesos.com.

Vines OS Makes Valentines Day Easy to Love with Special Gift Packages, Event Ticketing & More

NEWS RELEASE

Vines OS Contact: Jules Robbins

Phone: 408-705-4111

Vines OS, a comprehensive eCommerce winery solution built specifically for wineries, announces new features for managing online event sales and creating Valentine’s Day gift packages.

Create Valentine Packages & Bundles With the Vines OS Gift Bundling feature, you can create custom Valentine’s gift baskets with wine, Valentine’s chocolates, wine charms, corkscrews, cocktail napkins, cute tshirts, caps and anything else appropriate from your gift shop. Set a special price on the bundle for members or for guests, and the Vines OS cart will automatically create a special flat rate bundle price, customizable for club members or for guests.

You can also create coupons to offer your most loyal club members, for example, to give them complementary admission to a ticketed event such as a Valentine’s dinner. Promote the Valentine bundle or special event to club members as a gift to them by providing a special coupon via a quick email campaign. Tools for Managing Events Vines OS offers wineries the option to sell tickets for events, or to just promote events without the ticketing component. Event options include:

  • Free for members, or a special reduced cost for members
  • Limited number of free tickets for members, with a special discount for a certain number of additional tickets, also with the option to restrict how many tickets at that reduced cost
  • Ability to restrict ticket purchase to members only or to members of a particular wine club With Vines OS, you can now collect the names of attendees when they purchase event tickets online. The RSVP list can be easily exported for streamlining guest management, sending special instructions and facilitating check in at the event.

 

Reservations for Recurring Events

Many wineries offer recurring events like wine and cheese tastings, or winery tours, on a regular basis. Vines OS can easily be used to sell tickets for these ongoing tastings on recurring days and time.

The Vines OS Difference

Vines OS is a complete eCommerce solution exclusively tailored for wineries and their unique requirements:

  • Mobile-ready
  • Streamlined, with quick and easy sales checkout
  • Compatible with WordPress and other CMS-based sites
  • Sales-friendly: customers can purchase wine with no registration required
  • Free of design limitations
  • Cloud-based, with no software to install
  • Easy-to-use with NO hidden fees
  • Friendly with high-quality, top of the line customer support
  • Fully hosted and PCI-compliant
  • The true “All in One” eCommerce solution for wineries: Club, Cart, Events

 

To learn more about Vines OS, please visit the website, at www.vinesos.com, where you can take a tour, view product features, see examples of the product in action, check out the pricing options and request a demo of the software. Contact: Jules Robbins, President, Vines OS jules@vinesos.com 408-705-4111

Vines OS Offers Complete Winery eCommerce for WordPress Websites

San Jose, CA, January 8, 2015 —Vines OS, the all-in-one eCommerce solution exclusively for wineries, announces a breakthrough for boutique wineries that have an existing website created with WordPress or other website building software.

Wineries can now quickly and easily add secure eCommerce, wine club management and event ticketing to an existing WordPress or other CMS website. The new integration is easy to launch and can begin generating sales in as little as a week. It’s a quick, powerful and inexpensive option for all wineries.

Vines OS leverages the content wineries already have in place, easily adding the ability to increase online, event and tasting room sales.

Alternatively, Vines OS can redesign any or all of an existing site using their 13 years of custom design experience to build a beautiful new site, with everything needed to run an online storefront.

Vines OS is a PCI compliant, cloud-based solution for managing all aspects of a winery’s online presence, including eCommerce, club management, event ticketing, website hosting, web design and simple-to-implement website updates.

With Vines OS, customer service really does come first and foremost, with friendly, economical customer support.

Check Out The Vines OS Difference 

Vines OS is a complete eCommerce solution exclusively tailored for wineries and their unique requirements. Vines OS is:

  • Mobile-ready
  • Streamlined, with quick and easy sales checkout
  • Compatible with WordPress and other CMS-based sites
  • Sales-friendly: customers can purchase wine with no registration required
  • Free of design limitations
  • Cloud-based, with no software to install
  • Easy-to-use with NO hidden fees
  • Friendly with high-quality, top of the line customer support
  • Fully hosted and PCI-compliant
  • The true “All in One” eCommerce solution for wineries: Club, Cart, Events

To learn more about Vines OS, please visit  www.vinesos.com, where you can take a tour, view product features, see examples of the product in action, read customer testimonials and request a demo of the software.

Schedule an online demo today, or see us at the Direct to Consumer Wine Symposium in Concord, CA, January 14 & 15, 2015.

Contact: Jules Robbins, President, Vines OS

jules@vinesos.com

408-705-4111

Wineries of Santa Clara Valley Launch New Website Based on Vines OS Winery Solution

November 7, 2014, San Jose, CA — Vines OS, a comprehensive eCommerce winery
solution built specifically for wineries, announces the launch of the Wineries of
Santa Clara Valley wine association’s website, santaclarawines.com

Prior to its conversion to the new Vines OS platform, the previous website lacked

both organization and flexibility. It was also difficult to change without resorting to
a programmer. Further, it lacked the ability to conduct ecommerce of any kind.

Now, the Winery Association’s member wineries can add their own events directly
to the site and make changes to their information easily at any time. A new
interactive map allows visitors to see hours of operation, along with driving
directions to each member winery. It also provides detailed information on each
winery, as well as background information on the region, making the site a one-stop
shop for visitors to find out about all winery events in the region.

According to Greg Richtarek, President of the Wineries of Santa Clara Valley, and a
co-engineer, along with Supervisor Mike Wasserman of the recently launched Santa
Clara Valley Wine Trail, “The new website layout is more modern, elegant and
completely editable by members. We no longer need to rely on a programmer to
make the simplest changes. With the Vines OS architecture, navigation is much more
intuitive and we were easily able to add a YouTube channel. We are now working
on a ‘Plan your Visit’ section to include restaurant, hotel and local park information.
We’ll also be adding an ecommerce capability to purchase event tickets and
commemorative Wine Trail items.”

Vines OS President, Jules Robbins, commented on the launch: “With this new
website, the Santa Clara Valley Winegrowers Association can help all their members
establish an online presence and leverage the newly designated Santa Clara Valley
Wine Trail. Association members like Guglielmo and Fortino, who are Vines OS
clients, already have this capability to easily update their own websites. The new
Association site makes it possible for all the members to easily post their own
information and events to a common url, where more visitors are likely to find and
view them.”

Robbins notes that traffic to the new website has surged 230% from previous year,
with 250% increase in visitors, and 300% increase in page views.ABOUT VINES OS
Vines OS is a powerful web-based platform built just for the unique needs of
wineries. It gives you the ability to easily manage:

• Website updates, whenever you need them: no need to wait for your web
developer to get around to it
• Total wine e-commerce
• Club Membership, including credit card processing, shipping and tracking
• Event ticketing
• Sales materials for the trade
• Photo galleries
• Search engine visibility and optimization
• Social media integration
Unique features of Vines OS include:
• Control of every aspect of wine e-commerce: which states you can ship to; tax
charges per state; member discounts; shipping costs, etc.
• Customers don’t need to create an account just to buy wine. Club members
are recognized and given appropriate discounts without having to sign-in.
• Taxes and shipping fees are all calculated up front, reducing “cart
abandonment:” the #1 pitfall for e-commerce.
• Buyers can order event tickets at the same time they buy wine.
• Web site updates are simple and intuitive: just click the ‘edit’ button on any
web page once you’re logged in.
• Easily create club shipments and process all the credit cards in a few clicks.
• Achieve your own top rankings in Google, with DIY search engine
optimization, and Google-friendly URLs.

To learn more about Vines OS, please visit the website, at www.vinesos.com, where
you can take a tour, view product features, see examples of the product in action,
check out the pricing options and request a demo of the software.
Contact: Jules Robbins, President, Vines OS

jules@vinesos.com
408-705-4111