You aim to produce the highest quality wines possible to please your customers, but can you say the same about your website eCommerce offering? How many half-completed online transactions have been discarded due to a poor quality user experience?
Wineries are quite literally pouring opportunities for lucrative online Direct to Consumer sales down the drain. Additional revenue from an ecommerce DTC strategy can be developed, but only if your solution can effectively engage, generate and retain customer loyalty. How does yours stack up?
Mobile commerce grew 17% in November 2014 from the previous year (source: Comscore) as consumers increasingly use their smart phones to make purchases. The ubiquitous mobile device is evolving and your online content and shopping cart needs to respond seamlessly to a variety of devices. A clear and responsive website that can handle both a desktop as well as a mobile purchase is fast becoming an essential part of the overall customer user experience. Does your website look as good on a mobile device as a laptop? It can if it has been designed to go ‘beyond responsive’ with ‘Click to Call’ and ‘Find Us’ features, as well as the easy to read, thumb-friendly mobile design.
Offering a simple, single page checkout experience with the option to become a club member before making a purchase is just one of the many features offered by the Vines OS. Just as you do in the tasting room when guests are purchasing, you want to show them the member savings and benefits, and make it easy and painless for them to join.
Your website and eCommerce offering is a reflection of your wine: give it the attention and exposure it deserves.
Learn More About Vines OS
Vines OS is an all-in-one eCommerce solution designed exclusively for wineries. Vines OS makes it easy for you to manage your website content, online sales, wine clubs, members and customers, events and much more. Find out more at vinesos.com or schedule a demo at firstname.lastname@example.org.