Wineries of Santa Clara Valley Launch New Website Based on Vines OS Winery Solution

November 7, 2014, San Jose, CA — Vines OS, a comprehensive eCommerce winery
solution built specifically for wineries, announces the launch of the Wineries of
Santa Clara Valley wine association’s website,

Prior to its conversion to the new Vines OS platform, the previous website lacked

both organization and flexibility. It was also difficult to change without resorting to
a programmer. Further, it lacked the ability to conduct ecommerce of any kind.

Now, the Winery Association’s member wineries can add their own events directly
to the site and make changes to their information easily at any time. A new
interactive map allows visitors to see hours of operation, along with driving
directions to each member winery. It also provides detailed information on each
winery, as well as background information on the region, making the site a one-stop
shop for visitors to find out about all winery events in the region.

According to Greg Richtarek, President of the Wineries of Santa Clara Valley, and a
co-engineer, along with Supervisor Mike Wasserman of the recently launched Santa
Clara Valley Wine Trail, “The new website layout is more modern, elegant and
completely editable by members. We no longer need to rely on a programmer to
make the simplest changes. With the Vines OS architecture, navigation is much more
intuitive and we were easily able to add a YouTube channel. We are now working
on a ‘Plan your Visit’ section to include restaurant, hotel and local park information.
We’ll also be adding an ecommerce capability to purchase event tickets and
commemorative Wine Trail items.”

Vines OS President, Jules Robbins, commented on the launch: “With this new
website, the Santa Clara Valley Winegrowers Association can help all their members
establish an online presence and leverage the newly designated Santa Clara Valley
Wine Trail. Association members like Guglielmo and Fortino, who are Vines OS
clients, already have this capability to easily update their own websites. The new
Association site makes it possible for all the members to easily post their own
information and events to a common url, where more visitors are likely to find and
view them.”

Robbins notes that traffic to the new website has surged 230% from previous year,
with 250% increase in visitors, and 300% increase in page views.ABOUT VINES OS
Vines OS is a powerful web-based platform built just for the unique needs of
wineries. It gives you the ability to easily manage:

• Website updates, whenever you need them: no need to wait for your web
developer to get around to it
• Total wine e-commerce
• Club Membership, including credit card processing, shipping and tracking
• Event ticketing
• Sales materials for the trade
• Photo galleries
• Search engine visibility and optimization
• Social media integration
Unique features of Vines OS include:
• Control of every aspect of wine e-commerce: which states you can ship to; tax
charges per state; member discounts; shipping costs, etc.
• Customers don’t need to create an account just to buy wine. Club members
are recognized and given appropriate discounts without having to sign-in.
• Taxes and shipping fees are all calculated up front, reducing “cart
abandonment:” the #1 pitfall for e-commerce.
• Buyers can order event tickets at the same time they buy wine.
• Web site updates are simple and intuitive: just click the ‘edit’ button on any
web page once you’re logged in.
• Easily create club shipments and process all the credit cards in a few clicks.
• Achieve your own top rankings in Google, with DIY search engine
optimization, and Google-friendly URLs.

To learn more about Vines OS, please visit the website, at, where
you can take a tour, view product features, see examples of the product in action,
check out the pricing options and request a demo of the software.
Contact: Jules Robbins, President, Vines OS